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The Louisiana State University College of the Coast & Environment (LSU CC&E) developed a multi-faceted strategic initiative to increase its diversity, equity, and inclusion. Elements of this initiative began one-by-one over the last decade and were aggregated into a comprehensive implementation plan—the 2020 CC&E Diversity, Equity, and Inclusion Action Plan. Based on best practices in the “physical sciences” (i.e., geosciences, including oceanography), the plan aims to augment recruitment and retention using limited resources and personnel. The long-range goal is to increase the number of PhD graduates from underrepresented groups by employing strategies that start at the 6–12th grade level. The plan involves a change in culture, clear communications about needs and goals, and active participation and engagement of CC&E faculty, students, staff, supporters, and partners. This plan is increasing the diversity of enrollment in our academic programs and will ultimately lead to more students with both undergraduate and graduate degrees.